People started subscribing to my email newsletter, so I figured it was time to share something.
But there’s a lot of stuff out there. There’s a lot of content about content. I’m tired of it, and wanted to bring something fresh to the table.
I’ve begun writing whackadoodles and sending them to my peeps. About a week after I write my whackadoodles, I’ll post them here.
A whackadoodle is a tip/insight/revelation about writing, which you, as a content marketer, should care about. Yes, I made it up. Don’t you just love the sound? Whack-a-doodle. Whack, whack, DOODLE.
Fiction writers– you know, the ones who smoke pipes and teach at university MFA programs– are always on about adjectives.
They tell you that you should be able to describe a pond without relying on adjectives.
Look at the following two statements, and you’ll see how much clearer the writing is without adjectives:
WITH ADJECTIVES: The user-friendly, cloud-based software helped me communicate with my serious accountant, who loves me despite my incessant questions.
WITHOUT ADJECTIVES: The software helped me communicate with my accountant, who loves me despite my questions.
See what I mean?
Abjectives suck. You don’t need them. Quit ramming them in.
I challenge you, content creator, stop relying on adjectives.
Happy writing & editing. Until next whackadoodle.
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