Writing articles, web copy, and marketing emails is hard.
Even if you’re a decent writer, it can take a lot of time to craft an announcement on the company blog, nevermind a longform guide.
You want help, but you can’t seem to find a freelance writer who’s any good.
As someone who works as a freelance writer and marketing consultant, and used to hire them, I know you can find someone that meets your needs.
You just need to look in the right places.
Lots of freelance writers don’t have to market themselves. Instead, they get clients from referrals.
These are the freelancers you want to hire, so start by asking your connections if they have recommendations. It sounds obvious, but many people bypass this step and start combing through Upwork looking for the next Ernest Hemingway.
If you already work with a freelancer, chances are that they know many other writers that would be willing to work with you. Twitter and Facebook are also great options. If you put out a general call for freelance writer recommendations, you’re likely to get a response.
What blogs do you read every day? What voices inspire you?
Some blogs are staffed exclusively with in-house writers, but most blog managers rely on freelancers. Why not contact the writers who are penning your favorite blog articles?
For example, I used to write a lot of articles for Crazy Egg’s blog. When people saw my by-line on an article, they contacted me for freelancing opportunities. I knew they cared about high quality writing and liked my voice, and they knew they were getting an expert.
Writers write. Many clank on their keyboards from morning ‘til night.
We blog for many reasons. As writers, we need to get sh*t out, but we also want our communities to understand we can write well, and that we practice what we preach.
If you’re looking for freelance writers, keep your eyes peeled for articles on freelancing. You might see them on LinkedIn, Hacker News, Entrepreneur Magazine, or Inbound.org. If you see one you like, contact the author.
Freelance job boards allow you to publicize your needs to a large audience. On these sites, you can post your freelance job for a small fee.
Some of the best are:
These solutions come with an editor, a freelance writing team, as well as people to help you with content strategy. It’s a great option if you don’t have the time to find and manage freelancers, but it’s also very expensive, and the platforms themselves can cause friction sometimes.
I’ve written for both platforms, and know lots of other great writers who use these them as well.
Once you’ve found some viable options, you need to make sure the freelancer is right for you.
There are really only three things you need to do:
From there, you can assess whether or not the freelancer will be a good fit.
Need help with content marketing strategy? Looking for a freelance writer? Send me an email at email@example.com.
I write occasional emails on content marketing and writing.
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